Title: Marketing for Small Libraries 
Presenter: Suzanne Macaulay 
Location: STLS Headquarters & Online

Marketing is not just for big business or big libraries. Small and rural libraries can greatly benefit from having an intentional plan for promoting their materials, programs, services, and staff. Learn how to determine your audience, pick the right platforms, and craft your messaging to help raise awareness about the library even with limited time, staff, and budget.  

Suzanne Macaulay is the Program Director at the OWWL Library System which supports library services in Ontario, Wayne, Wyoming, and Livingston Counties. Her responsibilities include Outreach Coordinator, Youth Services Consultant, State Aid for Library Construction, Continuing Education, and Social Media & Communications. Suzanne is the President of NYLA's Rural Libraries Round Table and a member of the Association of Bookmobile & Outreach Services. She received her BA in English from Molloy University and MLIS from LIU Post. Originally from Long Island where she started as the Children’s Librarian at the Henry Waldinger Library, Suzanne now lives in Rochester. During non-library time, she runs, officiates lacrosse, plays (terrible) golf, and is a very supportive but very non-shouty sports parent.